According to Norton Field Guide to Writing, on page 454, introduces media and design. It explains the purpose of the specific advertisment, or such. I have never made any kind of website or anything for any purpose. I suppose if I was to read through this chapter then I would probably learn a few things about putting out an effective piece of media and the correct way to design it. This chapter is very effective in explaining every part required to create a meaningful presentation of some kind of media. The design is just one of the key factors that are further explained. The book also goes into detail about the spoken text behind the technological side of things.