Most introductions offer a breif description of the texts content, often in the form of a thesis statement. Most essays are part of an ongoing conversation, so you might begin by outlining the positions to which your writing responds. Sometimes the best beginning is a clear thesis stating your postion. If your readers may not know as much as you do about your topic, giving them information to help them understand your positon can be important. You will always want to establish common ground with your readers. You may end by wrapping up loose ends, or you may wish to give readers something to think about. One way to to bring closure to a text is to bring up something discussed in the beginning; often the reference adds to or even changes the original meaning.
Considering a rhetorical situation you would want to make sure there is a clear purpose. Your purpose will affect the way you begin and end.
Who do you want to reach? That would apply to captivating the correct audience.
Does your genre require a certain type of beginning or ending?
What is your stance, and can your beginning and ending help you convey that stance?
Your medium may affect the way you begin and end.
A title serves various purposes naming a text and providing clues to the content. It also helps readers decide whether they want to read further so its worthe your while to come up with a title that attracts interest. A thesis statement identifies the topic of your text along with the claim you are making about it. A good thesis helps readers understand an essay. A really good thesis is specific.
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